WHERE FEMALE FOUNDERS BECOME INDUSTRY-LEADING NAMES
A high-touch mastermind for women where your personal brand becomes clear, strategic, and intentional, so your business grows without chaos, second-guessing, or the desire to burn it down.
Go From “Service Provider” to Industry Thought Leader in a Year (or Less!).
"I had a $5k day!"
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"I made more in May than I did all last year."
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"OMG - this intuitive marketing thing actually works!"
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"This is the BEST investment I've made in my business."
"Good coaching means successful launches!"
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"OMG Kelsey that's BRILLIANT!"
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"I had a $5k day!" • "I made more in May than I did all last year." • "OMG - this intuitive marketing thing actually works!" • "This is the BEST investment I've made in my business." "Good coaching means successful launches!" • "OMG Kelsey that's BRILLIANT!" •
The secret to your growth is going to literally blow your mind!
You’ve had the secret to your success all along … it’s not trends, templates, or algorithms.
Your unique perspective is the secret sauce, and we’re shifting everything in your business to turn you into a thought leader inside The Legacy Society.
Creating your personal brand is intentional. It’s steady. And it feels oh-so-freaking good!
This all happens inside The Legacy Society. Welcome!
NOW LAUNCHING
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PERSONAL BRANDS
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NOW LAUNCHING · PERSONAL BRANDS ·
This isn’t about becoming famous.
It’s about building a brand that lasts because you’re at the center of it.
Why Lead with Your Name?
Personal brands work because trust compounds faster when a name leads the brand.
It’s why you see founders like Emma Grede, Gwyneth Paltrow, and Kim Kardashian scaling businesses across various industries and platforms. This is the era of the personal brand; it’s not a fleeting trend.
When your name leads, visibility strengthens, authority builds, and growth becomes inevitable and lasts.
Don’t just take my word for it. Tap into my client voice notes:
“I appreciate your help. I really am happy to be in this program. A blessing.”
“I think this is one of the most beneficial things I’ve done for my business, and for myself. You’ve really helped me to continuously keep showing up and show who I actually am. I’m really appreciative of this whole process. Thank you so much.”
“JUST PRESS GO. Waiting even 90 days is the difference between creating delusional momentum and staying stuck.”
Kelsey HogaN
Join The Legacy Society and…
Your name becomes an asset. Your expertise is clearly understood and easily recognized.
Your marketing feels lighter and works harder. No more energy drain, and even better results.
High-quality opportunities coming to you from new directions, not just the usual referrals.
As your visibility grows, the momentum in your business compounds. And the revenue? It stacks with it.
Your brand becomes long-term and pivot-proof. You become built to last, not just stay afloat.
A clearly defined personal brand. We lock in your secret sauce and refine your positioning across your website, social media, and how you show up everywhere for your brand in a way that builds trust, authority, and real impact.
A steady, clear marketing strategy built around your expertise. It feels natural and aligned, and keeps you consistently present where it matters, without burnout or busywork.
A structured offer ecosystem and pricing that feels good. You’re anchored by a signature offer and supported by a brand-led community where people stay, engage, and grow with you long-term.
The self-leadership to sustain everything you’ve created. You’ve built the clarity, confidence, and internal steadiness required to lead your brand into legacy, make high-impact decisions, and grow without second-guessing, spiraling, or burning it all down.
What you’ll walk away with …
Your sales finally feel grounded, confident, and clean because your positioning does the heavy lifting.
Become THAT Brand
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Become THAT Brand *
Hi! I’m Kelsey —
FOUNDER. EX-CORPORATE PR DIRECTOR. MARKETING STRATEGIST. SOCIAL MEDIA FANGIRL. ICONIC PERSONAL BRAND BUILDER.
I’m omnipresent by design. I’ve built brands from $13 to $13 BILLION, and I’m obsessed with mastering the mechanics of growth, identity, and market leadership.
I started my career in Public Relations, running massive startup marketing campaigns, flashy events, and storytelling everything. Plus, I was sitting in rooms that most internet boss babes couldn’t dream of (humble brag, you bet).
I witnessed firsthand what actually drives sustainable business growth, and that intel helped me scale my first company, Small Batch Social Co., into a multi-six-figure social media marketing powerhouse in Detroit.
Of course… I didn’t stop there. I kept filling gaps. I kept amplifying great ideas and 10xing the results. At Claimed & Co., I create fluid strategies for founder-led brands that women like you can actually implement and feel good about.
My mission is to elevate you into the leadership energy you’re feeling in your bones. Where your strategy matches your brilliance, and your presence makes your work inevitable.
Your time isn’t someday. It’s now.
The Legacy Society is for you if…
You’re ready to understand and embody the ever-elusive Personal Brand - letting who you are shine through in everything you do.
The Legacy Society is for service-based female founders who are ready to become the name people recognize, not just the one doing all the work.
Inside, I guide you through the pivotal leap from doer to leader. You move from holding everything together to setting the direction, making clear decisions, and leading your business with intention.
You’ll step out of the endless cycle of busywork, and into a season of calm, steady strategy and revenue growth (and stay there!!). It’s legacy time, ladies.
Because the one thing no one can copy… is you.
The Receipts - Peep Some Testimonials
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Adrian, founder & CEO
I wouldn't trust anyone else with my biz! The support is outstanding.
You absolutely need to work with them, it was the best investment I've made!
I felt so supported and I could feel that they actually cared about my progress. I felt accountable for my action items and would get excited to turn in homework or share the wins along the way.
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Rachael, Garden Consultant
Before working with Kelsey, I was directionless. After, I am intentional, inspired and ready to step into a new chapter.
(Kelsey was) honest, clear, and motivating. I had to face a lot of hard truths about my business and Kelsey never held back when it came to being the one to tell me.
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Kaitlin, Book Editor
It was the best investment I've ever made in my business.
I felt like my social media was a mess. And I knew I needed to get it together… Kelsey changed the way I viewed creating and posting content. If you are looking for a way to uplevel your business, working with Kelsey a no-brainer.
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![A woman with long, wavy brown hair smiling at the camera, wearing a beige fuzzy coat against a plain light background.]()
Rachel, Sleep Coach
Kelsey is the perfect person to help with your social media marketing. She truly helps you dig so so deep into your brand and who you are marketing to; She helps you see things in a different perspective.
Kelsey is so creative when it comes to the messaging. She helped me stand out! She's no bullshit and I appreciate that!
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![womens business coach]()
Megan, Aesthetic Injector
Kelsey is so genuine and her passion for this comes across on her social media platforms. If anyone was going to motivate me to try harder, and put myself out there I knew it would be Kelsey.
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Karilyn, Permanent Makeup Artist
The program is super effective and helpful and changed the way I view running my social media. I loved having 1:1 support over slack which is why I continued it!
The Standard is Legacy.
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Show Up.
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Claim It.
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The Standard is Legacy. • Show Up. • Claim It. •
Tap into the system I’ve used to create a multi-six-figure brand and help hundreds of others do the same —
Yep, I kiss and tell.
Your Vault of Learning Awaits…
The Legacy Society
Perfect for the founder who wants a strong foundation, meaningful community, and guided group support as she builds her personal brand and steps into higher-level visibility.
Includes:
A personal brand deep dive + blueprint to kick off your membership in The Society
Live weekly mastermind calls where we hot-seat coach, deep dive into relevant, needle-moving topics, or learn from industry-leading experts
Private channel access to Kelsey and your community of ambitious AF female founders growing alongside you
Access to my entire vault of courses, workshops, and trainings, plus a front row seat to everything I launch while you’re inside
… and so much more!
$5,500 / year PAY IN FULL
or $500 x 12 months PAY MONTHLY
Choose The Level of Support That Matches Where You’re At
The Legacy Society Premier
Perfect for the founder who is ready to move faster—supported by close, ongoing proximity to Kelsey and multiple strategic touchpoints designed to advance her personal brand and leadership.
Includes everything in The Legacy Society, plus:
1:1 Voxer Access to Kelsey (2 days/week)
Direct feedback from Kelsey on offers, messaging, pricing, content, etc.
Quarterly small-group roadmapping sessions to track and stay accountable for goals
Receives personalized media opportunities and pitch support (when relevant)
A personal invite to at least one in-person content event to capture personal brand b-roll (Detroit area)
AND MORE as this VIP level expands in 2026!
$9,999 / year PAY IN FULL
or $875 x 12 months PAY MONTHLY
Prefer to hop on a call? Fill out this form and we’ll be in touch to schedule a discovery call shortly!
A $5,000 sales day. Because of an intentional, highly curated and supported launch (that didn’t end after 24 hours).
Yep- she did that inside The Society…
A cover story because she learned the simple art of personal brand presence, and how it can quickly compound.
Meet the Experts: The Master Curriculum You Tap Into When You Join!
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![Photo of Andrea Shah]()
GUEST EXPERT: Andrea Shah
Andrea Shah writes websites for creative entrepreneurs who want to be the last tab standing in their ideal client's browser.
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GUEST EXPERT: EMMA BORDA
A people-loving, story-obsessed Manifesting Generator who cornered the engagement market before it even had a name (and is sharing her Getting Down and Dirty in the DMs skills) right here.
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![Photo of Amy Walker]()
GUEST EXPERT: Amy Walker
Amy brings a unique blend of strategy & Energetics to the table to help you once and for all break through the limiting beliefs and the blocks that are holding you back from your legacy!
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![A woman with blonde hair, smiling, wearing a white blazer, gold jewelry, and a nose ring, sitting on a beige sofa with a neutral background]()
GUEST EXPERT: KARTINA OWENS
Katrina helps entrepreneurs feel famous for their work by discovering their unique market position, curating a standout brand, and using modern PR tactics.
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![A woman with brown hair smiling and holding her hands as if framing a picture, sitting against a plain white wall.]()
GUEST EXPERT: JEN VAZQUEZ
A vibrant marketing expert, empowering female service providers and small business owners through visual storytelling and strategic Pinterest management.
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![A woman with long blonde hair, red lipstick, wearing a black sleeveless top, multiple necklaces and bracelets, standing against a plain white background, smiling and touching her hair.]()
GUEST EXPERT: MALLORY CAMPBELL
A certified trauma informed Master Coach who helps show women how to become fully activated through self regulation, somatic tools, and to fully step into their power.
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![Social media coaching]()
GUEST EXPERT: DR. EMILY JACOBS
Wife, Girl Mom, Author, Keynote Speaker, and Executive Leadership Coach who helps women navigate burnout and reclaim their lives.
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![guest experts for womens mentorship and learning how to host a retreat]()
GUEST EXPERT: KATE KURDZIEJ
Kate helps coaches and service providers plan retreats that actually make money — and change lives.
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![A woman with blonde hair, glasses, and light makeup wearing a white blazer and a light pink blouse with jewelry, standing outdoors on a brick-paved sidewalk, smiling]()
GUEST EXPERT: MELISSA DOUGLAS
Award-winning brand photographer (Best Photographer with Hour Detroit 2x), helps teach YOU how to create magical content and show up better online.
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![Guest Expert: Ashley Kay]()
GUEST EXPERT: ASHLEY KAY
The visionary behind the Champagne Collective and the systems and processes guru helping business owners buy back their time.
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![A woman with blonde hair, wearing a black blazer over a beige top and black jeans, smiling and looking to the side, standing against a plain white background.]()
GUEST EXPERT: BECCA LAMAR
Owner of Heylo Creative, a boutique branding and web-designer that creates jaw-dropping brands for people-centered businesses.
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GUEST EXPERT: KIMBERLY TARA, CPA, CPC
Kimberly Tara is a powerhouse entrepreneur who helps profitable women entrepreneurs legally and ethically lower their tax bill and build long-term wealth.
MORE of the WINS we’re celebrating DAILY inside:
Frequently Asked Questions
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The Legacy Society is a 12 month long personal brand mastermind led by Kelsey Hogan, where female founders develop, hone and monetize TF out of the thing that only they can → themselves!
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Yes and no. Product-based businesses can absolutely create a personal brand (I love Siff Haider of Arrae as an example of this), but they don’t always need to or want to.
If you have a product and want to be founder-focused, this is absolutely for you, too!
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Girl, if you’re committed to learning and growing, I’m committed to showing you that you can and will have success as a personal brand.
Confidence is a muscle, and it’s what we train deeply inside The Society. Lack of confidence is a limiting belief we’ll banish together. That’s a promise!
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Nope! This is not a done-for-you service, but instead, it’s done WITH you. Together we clarify, build and grow your business around your personal brand.
BONUS → you get special pricing at Claimed & Co. where we offer DFY content, social media, email, photoshoot support, and more!
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Let’s hop on a call (application above).
Here’s my promise — every single time I have invested strategically for my business, my gross profits have at least doubled.
The goal of this program is to - simply put - help you start making a lot more money in your business.
"An investment in knowledge pays the best interest."
— Benjamin Franklin -
As of Q1 2026, The Legacy Society has open, evergreen enrollment. This means you can start anytime!
This could change based on capacity, so if you’re feeling the pull now, I’d say it’s time!
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HARD YES. Anyone developing a personal brand is going to have a strong presence online (in person, for their biz, etc.)
Faceless marketing is a dead fad. Personal brands are the future. Choose wisely.
If The Society isn’t your room quite yet …
Start Here:
The CMO Audit
Your personalized roadmap to kick-starting your brand online.
I’ll audit your website, socials, messaging, and offers … then deliver a custom video and strategy blueprint with the exact shifts you need to implement to create more visibility, attract the right people, and drive real results.
