Eight Weeks, One Goal:
CREATE an OBSESSION-WORTHY BRAND PRESENCE that SKYROCKETS REVENUE
The Brand Sprint is an 8-week online presence-building intensive for female founders who are done waiting for the "right time" to become the brand they know they're meant to be, so that ideal clients find them, trust them, and buy without hesitation. On repeat.
"I had a $5k day!"
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"I made more in May than I did all last year."
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"I've made $1360 since yesterday!"
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"Good coaching means successful launches!"
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"OMG Kelsey that's BRILLIANT!"
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"I had a $5k day!" • "I made more in May than I did all last year." • "I've made $1360 since yesterday!" • "Good coaching means successful launches!" • "OMG Kelsey that's BRILLIANT!" •
BRAND SPRINT
BRAND SPRINT
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8 WEEKS
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LOCK IN
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BRAND SPRINT · 8 WEEKS · LOCK IN ·
Here’s the thing no one is actually talking about:
You are already the brand, and the brand is what makes you money.
So we’re locking arms to put a strategy behind your genius so that it works for you → more reach, sales, clients, and less burnout and burn-it-down energy.
That’s what we’re doing together:
Go from “I know I need to work on my online presence…” to “My brand is built, and it’s f*cking working.”
No more vague ChatGPT strategies and endless Google docs.
No more saving everyone else’s content instead of creating your own.
No more wondering “why not me?”
We’re doing the actual work. Together. Sprint style.
This is for you if …
You’re done trying to be and do what everyone else is doing. You’re ready to create something different that’s uniquely you and touches your dream clients like no one else can.
You crave a small community of like-minded women, accountability, and real daily feedback and touchpoints led by an industry expert. Not just another buy-and-toss course.
You’re dead serious about going all in and doing the work and are ready for massive growth in the second half of the year.
You’re so sick and tired of creating content that flops, even when you’re trying your best to create the kind that works!
Fact: Q4 is the highest-revenue season of the year.
The founders who win don’t start planning in October. They’re building now. While the competition is coasting, you’re creating a brand people remember, trust, and can’t wait to buy from.
You know your POV is special. It’s insanely good, and so are you. You just haven’t articulated it properly yet (i.e., no one else is getting it).
You’ve been in business for a hot minute, but how you’re showing up doesn’t feel fully you. Something’s still off.
It’s time to become ob-f*cking-sessed with how you show up online.
How it works …
The Brand Sprint community lives in Slack and comes to life in weekly live coaching calls, daily Slack + community support, your Sprint Diary, and guest experts along the way! Sample Expert Schedule from Summer 2026 Cohort
Week 1: You nail your unique differentiator: the thing no one can copy because it’s just you.
Guest Expert Ciara Siegel | Brand & Marketing Strategist
Week 2: You extract and craft your brand story in three formats, ready to use everywhere.
Week 3: You define your brand voice and messaging pillars so your content sounds like you, every time.
Guest Expert Taylor de la Fuente / Copywriting Genius
Week 4: You position yourself as the authority and start showing up like it.
Week 5: You define your visual identity (colors, fonts, aesthetic) so that everywhere you’re present is consistent and recognizable.
Week 6: You audit your platforms, lock in your content pillars, and batch a week of authority-building content that actually converts.
Week 7: You align your offers with your brand so your marketing points somewhere clear.
Guest Expert Emily McDonald, Revenue Scaling Business Strategist
Guest Expert Julie Costa, Business Hypnotherapist & NLP Trainer
Week 8: Tying it up with a bow. We make sure that you’re positioned to take off with your new brand and capacity to make and do more!
TL;DR: you're gonna have a business that has Stripes pinging, DMs popping, and followers drooling while you’re out living life.
Hi! I’m Kelsey —
I’ve built brands from $13 to $13 BILLION. I’m an ex-corporate PR director turned marketing strategist, and I’m obsessed with what makes personal brands actually work.
I built this program because I knew there was a different way to do marketing. One that doesn’t require chasing trends, begging the algorithm, or performing like a version of yourself that doesn’t quite fit.
The Summer Sprint is my signature Legacy Society energy distilled into 8 weeks. It’s for the woman who’s been on the edge of her next level and isn’t using summer as an excuse, but she’s using it as fuel.
Your marketing isn’t a nice-to-have… and your brand can’t wait another summer (or Q4) without it.
Let’s build.
“JUST PRESS GO. Waiting even 90 days is the difference between a campaign that flops and one that funds your year.”
Kelsey Hogan
Confidence is queen, and your crown is waiting.
Your Personal Brand is your money-making superpower, and we’re here to ignite it. By defining what makes you unique and uncopyable, we’re creating the framework for everything else in your business - from your content to your offers.
Once you feel so dang good about who you are and what your UVP is, I promise you’re going to show up with a whole new energy (i.e. - confident, bada$$ biz owner). And that energy is going to unlock a whole new level.
From there, your content becomes more intentional. Your voice feels stronger and more intuitive. You’re done comparing because you’re too focused on responding to DMs and fielding sales inquiries.
Showing up is only scary when you don’t know who you are. We’re going to change that.
The Standard is Legacy.
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Show Up.
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Claim It.
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The Standard is Legacy. • Show Up. • Claim It. •
Don’t just take it from me… my clients always kiss and tell!
“I appreciate your help. I really am happy to be in this program. A blessing.”
“I think this is one of the most beneficial things I’ve done for my business, and for myself. You’ve really helped me to continuously keep showing up and show who I actually am. I’m really appreciative of this whole process. Thank you so much.”
Your Investment in Your Next Level
Not quite ready for The Sprint?
Start with the next best thing! A done-for-you strategy breakdown with immediate, actionable steps to move the needle now.
The CMO Audit
Your personalized roadmap to a powerful, high-impact online presence (and I promise, I don’t hold back!)
I’ll audit your website, socials, messaging, and offers … then deliver a custom video and strategy blueprint with the exact shifts you need to implement to create more visibility, attract the right people, and drive real results. No more guessing games.
Tap in for immediate results
Receipts, Receipts, Receipts
Frequently Asked Questions
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The next spring will start after Labor Day, 2026. Exact timing TBA.
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Slack (free!) and Zoom.
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Plan for 2-3 hours a week, give or take. The sprint is designed to be focused and efficient, no busywork.
Touchpoints include:
A robust Slack Community for access to Kelsey and other founders
A dedicated “Diary” for you to workshop and manage your project and assignments
Live weekly hot seat coaching calls
Guest expert calls + support
… and more!
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Precisely. While everyone else is in a summer content slump, you're doing the deep work. By September you have clarity. By October you have momentum. By Q4 you have a brand that converts, not a brand you're still trying to figure out with Black Friday looming around the corner.
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No - the personal brand framework I use for founders works for everyone, including creative and product-based businesses as well.
If you want your name to be what people follow, this is for you.
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Yes. The Sprint is built to bridge founders at different stages. Week 1 meets you where you are. By Week 8, everyone has a brand that’s ready to work.
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All calls are recorded and replays are dropped in Slack within 24 hours. You can submit hot-seat questions in advance even if you can’t attend live.
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Scroll up! We offer PIF and payment plans, with our best value being the early bird PIF at $1997!
Ready to skyrocket your biz and income inside
BRAND SPRINT?